October felt like a turning point for F42 Consulting. Alongside celebrating the business’s first birthday, the month saw the launch of F42 Talent, the arrival of a new client and my first interview with a former Premier League star. Let’s…
My first experience of Phillip Island MotoGP was one I’ll remember for a long time. From incredible access with BK8 News Gresini Racing to celebrating a brilliant result with the team, it was a fantastic introduction to the sport. But…
South Melbourne beat Melbourne Victory on penalties at AAMI Park on Saturday to become the first NPL club to win the Australia Cup. A record crowd of 29,911 watched it happen, a year after the club won the inaugural Australian…
September was probably the biggest month yet for F42 Consulting. The month centred around my first trip to the SBC Summit in Lisbon, where I spent several days meeting brands, agencies and potential partners from across the global iGaming industry.…
It’s been a big month for F42 Consulting, with progress across partnerships, valuation work, a website rebuild and preparations for my first industry conference. A lot has happened behind the scenes, so here’s an update on what’s been going on.…
Premier League sponsorship continues to evolve at a pace that reflects the league’s status as the most commercially influential football competition in the world. What’s striking this season is how different the landscape looks compared to even two or three…
Stake, the world‑leading online sportsbook and casino, has announced Brazilian boxer Jully “Poca” de Oliveira as its newest global ambassador, marking her the first boxing partnership of it’s kind for the brand, and strengthening its growing combat‑sports portfolio. The partnership,…
From the PFL-MVP merger to TikTok's first-ever combat sports broadcast, UFC's biggest PPVs yet, and a possible Fury vs. Joshua superfight, combat sports is booming right now. Here's why brands should be paying attention.
I spent Sunday in Melbourne watching Australia beat Turkey, and the city felt like it had been rewired for football. The pub I was in was drenched in green and gold, TAB had a major presence, and 9 News dropped in to capture the atmosphere, not to manufacture a story, but because the energy was already there. Across Fed Square and AAMI Park, the scenes went viral: flares, flags, limbs everywhere. With a favourable timezone finally giving the Socceroos a prime Sunday afternoon slot, Australia behaved exactly like a football nation. And when the World Cup hits at the right time, the cultural impact is as powerful here as anywhere in the world.
F42 Consulting has spent the last year building a genuine track record in African football partnerships — from a Duelbits campaign that delivered a 3.36x ROI on digital PR, to working with three major African football personalities ahead of a World Cup that promises to be the continent's most exciting yet.