Dom

Dom

  • Joined: 10/08/2026
  • Articles: 16

The History of AFCON Sponsorship

With just under a month until the Africa Cup of Nations (AFCON) kicks off, I’ve been reflecting on why I rate this tournament so highly. I first got into it during the era of George Weah, Samuel Eto’o, Jay‑Jay Okocha and, of course, as an Arsenal fan, Lauren and Nwankwo Kanu, players who were electrifying to watch. Yet from a sponsorship and broadcast perspective, I never felt AFCON received the global attention it deserved, and to a certain extent that remains true today. This reflection is the starting point for a broader blog series exploring how AFCON’s sponsorship story has evolved, from its history to the ambassador deals and brand activations shaping the tournament today.

How MMA Fighters Are Driving Sponsorship Growth Through Social Media and Brand Partnerships

MMA sponsorship is evolving, and fighters are playing a bigger role. From social media content to crossover campaigns in fashion, gaming and betting, athletes are helping brands connect with engaged audiences in new ways. This article explores how fighter-led partnerships are reshaping the sponsorship landscape, and how F42 Consulting supports brands looking to activate in MMA.

Five Football PR Stunts That Captured the Spotlight

How football’s boldest brand activations — from Agüero’s goats to Kerr’s signature boot — reveal the power of ambassador-led campaigns. F42 Consulting breaks down what makes a stunt stick, and how brands can engineer cultural impact through strategic partnerships.