F42 Work
F42 works with brands, talent and rights‑holders delivering commercial partnerships in sport & entertainment, with a focus on football and MMA iGaming sponsorship. Here’s a selection of projects showing how partnerships and campaigns can be built with precision and commercial impact.
World Cup Talent-Led Media Engagements
2026
During the 2026 World Cup, F42 Consulting secured and facilitated exclusive media engagements with football talent tied to some of the tournament’s biggest storylines, timed to land at the exact moment public interest peaked. This included interviews with Shaun Wright-Phillips (former England and Chelsea winger), Henri Camara (Senegal World Cup legend) and Pelé (former Cape Verde international)
Rather than generic tournament coverage, these placements were built around the specific-intent search and social spikes that come with a breakout tournament run. For partner brands, that meant real visibility at the exact moment audiences were paying closest attention, not just another voice in the noise.
Duelbits x Justin Gaethje
2026
Global iGaming operator Duelbits commissioned F42 Consulting to deliver digital PR and campaign amplification in support of their Justin Gaethje partnership, culminating in the JUSTIN2026 campaign ahead of UFC Freedom at the White House.
F42 secured branded editorial coverage across high domain authority media outlets including Yahoo, Bloody Elbow, Low Kick MMA and Hipther, brokered social media partnerships for campaign amplification, and managed press release copywriting and distribution across gambling industry press.
Across three campaigns, F42 consistently delivered double-digit ROI on investment.
Duelbits x Salomon Kalou
2025 – 2026
F42 Consulting played a key role as global igaming operator Duelbits has partnered with Salomon Kalou, AFCON champion and Champions League winner, as an ambassador ahead of the 2025 edition of Africa’s premier football tournament.
F42 Consulting identified the talent, negotiated the agreement and positioned the partnership so to ensure the collaboration feels authentic and relevant.
During the partnership, F42 also managed Kalou’s blog delivery for Duelbits, securing coverage in leading, high domain authority media outlets that included Goal, Sportskeeda, HITC & Pulse Sports.
For Foot Sake
2026
F42 Consulting delivered For Foot Sake end‑to‑end, combining elite technical optimisation with a clear, scalable editorial identity. We engineered a high‑performance WordPress build, structured the site’s editorial and commercial pillars, and created a newsroom framework with defined author personas and workflows.
Alongside this, F42 built a full content and affiliate marketing strategy, including roadmap planning, pillar development and revenue pathways designed for long‑term authority and growth.
The result is a fast, modern football media brand built for impact, monetisation, and sustained expansion.