From the PFL-MVP merger to TikTok's first-ever combat sports broadcast, UFC's biggest PPVs yet, and a possible Fury vs. Joshua superfight, combat sports is booming right now. Here's why brands should be paying attention.
On December 19, Netflix will stream Jake Paul vs Anthony Joshua, a £140m spectacle set to draw millions worldwide. For sponsors, it’s a chance to tap into global reach, digital integration and the fighters’ massive social media followings. F42 Consulting has experience across MMA, boxing and entertainment, helping brands turn that visibility into lasting equity.