About F42
F42 Consulting helps brands build partnerships and activate talent with clarity, purpose and commercial impact. The work is grounded in senior judgement, practical thinking and a personal, accessible approach that keeps strategy close to execution.
The focus is simple: smarter partnerships, better talent activation and campaigns that feel considered rather than generic. F42 moves quickly, thinks strategically and stays involved across the full partnership journey to ensure the work lands the way it should.
The belief behind F42 is that strong partnerships aren’t built from templates, they’re built from clarity, relevance and good decision‑making. That’s the standard every project is held to.
“F42 was built on the belief that partnerships work best when they’re guided properly from start to finish. I stay close to the work, move quickly and make sure every decision is grounded in clarity and good judgement.”
Dom Rae, Founder