Stake, the world‑leading online sportsbook and casino, has announced Brazilian boxer Jully “Poca” de Oliveira as its newest global ambassador, marking her the first boxing partnership of it’s kind for the brand, and strengthening its growing combat‑sports portfolio. The partnership, facilitated by F42 Consulting, represents a significant step in Stake’s continued investment in elite fight talent.
Poca will represent Stake globally ahead of her upcoming super lightweight bout against Cinderella Linnear on Friday, 21 August 2026.
A Rising Force in Combat Sports
Jully “Poca” de Oliveira’s journey into professional boxing has been anything but conventional. Originally known for fitness and martial arts content, she went viral after intervening to protect a mother and daughter during an assault, a moment that propelled her into the public eye and ultimately into the ring.
She debuted in crossover boxing in 2023, quickly establishing an undefeated record. In June 2026, she made her professional boxing debut, defeating Monica Medina by unanimous decision. Today, Poca stands as the most‑followed female professional boxer in the world, combining athletic credibility with enormous digital influence.
Her presence aligns perfectly with Stake’s strategy of partnering with high‑impact athletes who resonate both inside and outside competition.
Stake’s Growing Combat‑Sports Footprint
Stake has built a strong reputation within combat sports, serving as the official betting partner of the UFC in Brazil and working with some of the country’s biggest stars, including pound‑for‑pound champions Alex Pereira and Alexandre Pantoja.
The addition of Poca expands Stake’s reach beyond MMA and into professional boxing, a move that reflects the brand’s ambition to diversify and deepen its presence across fight sports.
Akhil Sarin, Chief Marketing Officer at Stake, said:
“We’ve got a great portfolio of fighters in our ranks and we’re proud to have added not only an emerging, ferocious and undefeated boxer but someone who’s paved the way for female influencers who wish to make it in fighting.
We have a huge respect for combat sports and whilst we’ve built a fantastic foundation in UFC, we hope signing Poca will open more opportunities for us to expand our partnerships in boxing.”
Poca added:
“I’ve always wanted to work with brands that think globally and support athletes beyond competition. Stake has built an incredible presence in sports, and I’m proud to be part of that. My goal has always been to inspire people through my journey, both inside and outside the ring. I’m excited to work with Stake to reach even more fans across the world.”
F42 Consulting’s Role
F42 Consulting supported Stake throughout the partnership process, identifying Poca as a high‑value fit for the brand’s combat‑sports strategy and facilitating the agreement between both parties. The collaboration reflects F42’s ongoing work connecting leading iGaming brands with athletes who deliver strong commercial impact, cultural relevance, and long‑term growth potential.
A Strategic Step Forward
The announcement adds to Stake’s expanding global sponsorship portfolio, which spans sport, entertainment, and culture, including partnerships with Drake, Everton Football Club, and the UFC. With Poca now part of the roster, Stake continues to position itself at the forefront of combat‑sports marketing.