Local Brands, Global Impact: Sponsorship Power at Royal Melbourne
From Crown’s hospitality leadership to Liquorland’s bold visibility, TAB’s fan‑first Clubhouse, Adidas’ instantly recognisable stripes and Rolex’s timeless clocks, Royal Melbourne showed how premium brands elevate a tournament beyond the competition. Each activation delivered impact on‑course, on‑screen and in the fan experience, proof that smart partnerships hit the mark.